On February 19-23, 2024, within the framework of the largest international food and beverage exhibition Gulfood-2024 held in Dubai, “Armavir Fruit” company signed a major cooperation agreement with one of the largest organizations in the UAE. B2B Bridge also played a key role in facilitating this success.
Even months before the start of the exhibition, “Armavir Fruit” LLC, trusting B2B Bridge due to their previous successful cooperation, engaged their services for market research and product presentation in the UAE. The director of B2B Market Bridge traveled to Dubai six months before the exhibition, carrying samples of “Armavir Fruit” products. Leveraging connections and language proficiency, he conducted meetings with various organizations, ranging from individual businessmen to large network and distribution companies. He presented the unique features of “Armavir Fruit” products and organized product tastings. Following positive feedback and evaluations of taste and quality, interested business representatives were engaged in collaborative discussions, culminating in successful partnerships during the Gulfood-2024 exhibition.
The engaged partners had the opportunity to meet with the co-founder of “Armavir Fruit” company, further solidifying business relationships. Evidence of this success includes approximately two hundred exchanged business cards during the exhibition, numerous separately organized meetings, and multiple registered visits on different days of the event.
Drawing on the expertise of B2B Market Bridge, “Armavir Fruit” company, on the advice of B2B bridge, rented a separate meeting hall. This space was furnished and utilized for product presentations and important meetings, enhancing professionalism and facilitating more focused discussions.
On the first day of the exhibition, February 19, a meeting was held between the director of one of the largest companies in the UAE and the co-founder of “Armavir Fruit” company, H. Manukyan. During this meeting, the buyer was presented with the product assortment and samples of the “Anush” brand. Additionally, a product tasting was organized in the meeting hall. Subsequently, an agreement was reached to initiate cooperation, and a contract was signed between the parties on February 22. The agreement outlines the export of bulk dry goods to the UAE over the next five years.
